This project was developed as part of a Cash Back Checking promotional campaign for Power Financial Credit Union in partnership with Carvertise. The design featured NFL legend Jason Taylor and was brought to life through custom-wrapped vehicles that extended the campaign beyond digital and print into high-visibility, real-world placements.
The wrapped cars were also showcased at the GEICO APP Tour Championships, reinforcing the credit union’s community presence and strategic sports partnerships. This project highlights my ability to design cohesive, brand-driven campaigns that seamlessly translate across mobile, environmental, and event-based marketing.
